The present study examines how the daily press in Germany contributes to presenting and spreading role models for women entrepreneurs. Therefore we analyzed six of the biggest nationwide newspapers in the space of time 2004-2013. For comparison we furthermore included selected Swedish print media. Our results show that women entrepreneurs get more and more visible in the press discourse, but traditional stereotypes and role models are still presented in several of the articles.
Ettl, K.; Welter, F.; Achtenhagen, L. (2016): "Das 21. Jahrhundert ist weiblich" – Unternehmerinnen in der Presse , IfM Bonn: IfM-Materialien Nr. 249, Bonn.