All of us have an idea of context, however vague, but our perceptions on what constitutes context differ heavily: from very detailed to rather vague assumptions. All descriptions illustrate that context is perceived as a “complex thing”, a cognitive construct, something which is highly subjective and varies from person to person. This article shows that context needs to become part of the story which goes far beyond introducing it as a “simple” control variable.
Chlosta, S.; Welter, F. (2017): Context and Entrepreneurial Cognition, in: Brännback, M; Carsrud, A. (Hrsg.): Revisiting the Entrepreneurial Mind. Inside the Black Box: an Expanded Edition, S. 91-99.