This paper discusses the necessity for established SMEs to analyse the market for digital and data-driven innovation. While data is often a production factor for digital start-ups right from the start, data-based value creation for established SMEs is only possible by transforming the existing business model. To recognise, classify and finally exploit the economic opportunities of data-based technologies in a dynamic environment, strategic aspects in SMEs management will become increasingly important. The ongoing analysis of new digital business trends, even beyond industrial borders, as well as the timing of the transformation process will determine the success of SMEs.
Hoffmann, M.; Schröder, C. (2019): Datenbasierte Geschäftsmodelle - Chancen und Herausforderungen für KMU, Wirtschaftspolitische Blätter 3/2019, S. 277-288.